A corporate blog is a weblog published and used by anorganization to reach its organizational goals . Corporate blogs have some unique features which is used for communication purpose for the company nowadays.
The key prerequisites for successful corporate blogs are:
~For interacting with existing and potential clients.
The key prerequisites for successful corporate blogs are: - symmetric communication (incl. using comments),
- informal language,
- dialogue with readers which results in creating virtual community,
- regular postings,
- integration with other media and other content,
- clear rules and purpose of publishing (regulations).
There are several types of corporate blogs:
1) Leadership corporate blogs―in which particular person from company is thoroughly chosen for presenting company’s views on various aspects.
1) Leadership corporate blogs―in which particular person from company is thoroughly chosen for presenting company’s views on various aspects.
2) Group corporate blogs―in which all employees have right to participate in the development of company’s blog.
3) Corporate blogs platform - consist of many blogs written by employees or company’s business partners.
4) Promotional blogs – such as sponsored blogs, advertising and contest blogs
Benefits of corporate blog establishment:
~Enable the customers or potential customers to find the latest and most accurate information about its new products and services.
~For interacting with existing and potential clients.
~Goals or Missions are to increase company credibility, enhance customer service and interaction, showcase new products or services and more.
~Allowed company to closely track where and under what condition its products or services are being discussed online.
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