There are several E-Commerce Companies that attract people about E-Commerce such as Amazon.com , eBay, and Yahoo. Lets talk about one of the famous success E-commerce in the world which is Amazon.com.
Amazon.com was founded by Jeff Bezos in year 1994. According to the study in ecommerce-guide.com , Amazon.com is the premier e-commerce company, having translated its Brand Performance into value on the Bricks Interaction. The research shows Amazon's value here is essentially the equivalent of a retail storefront, something that customers don't see in the other e-commerce companies.
There are many causes that develop the success in Amazon.com. They are also the key of building a success E-commerce company.
Design of the web page
The website famous in selling books. But, there are also different products provided. As a user of the website, I found that Amazon is a user-friendly website. The design of the website can clearly make me how to find and purchase products that I want.
Amazon.com has a very good electronic storefronts which provided with electronic catalog, search engine, electronic cart, payment gateway, shipment court and customer services.
Special Events provided
Besides that, Amazon also added some special festival offers such as Fathers' Day. They provide us a special deals for fathers' day. http://www.amazon.com/Fathers-Day-Gifts-Sale/ .This link will bring you to the gifts that suitable for your dad. They also category them into different departments that help users to find what they want in the shorter time.
Strategic of the company
Amazon.com hires local employees in foreign countries to help them gather information about the local market and demand of the local potential customer. With this, they are on top of other e-commerce companies.
Satisfaction of Customer
The continuous study of the buying pattern of consumer that results in continuing making their customers happy. Amazon.com attracts and retains their customers by offering various rewards to their customers. Besides, Amazon.com also provides the free of charge additional services such as gift-wrapping to their customers. Amazon.com has also managed to improve their shipping system throughout the year.
Effective marketing process
Amazon.com frequently communicates with their customer effectively. The punctuality of the product shipping also contributes to the effective marketing process. They has increased their capabilities to quote the available product on the real time basis. Amazon.com also acts as a middleman between the consumer and other retailer.
Thank you for reading. Post a comment ya..
I do agree with Amy Amazon.com was one of the best and sucessful case of E-commerce.
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